Website architecture and design
You may be in the design stages of your website and want to consider aspects of SEO whilst building. Website architecture and design has a strong bearing on your user experience and your technical SEO. It also influences your wider on-page and off-page SEO strategies. If you do not set up your website to have; good structure, areas with rich text content and easily crawlable internal links, you will be ranked lower by search engines. With lots of product listings and categories, designing an e-Comm website can be difficult. The challenge is structuring your category pages and product listings to make sense. You need to consider how easy it is to navigate to your products or services from your landing pages. It is also important to consider how your users find their way back through your website. All these are factors that search engines will consider too. OSO has experience working on e-Commerce websites and has a track record of getting client pages and product listings on the first page of Google for their desired keywords.
How does web design help my business?
Example Flat Website Structure
Source: Google Search Central
Designing a website with the right architecture in mind can have a knock on effect on both your on-page and technical SEO. It is important to start on the front foot. By having a good structure, search engines will be able to more easily crawl your website and you can rank higher in search results. Building a site with a good user experience (UX) means customers are more engaged. It has been determined that 75% of consumers make judgements on a company’s credibility based on the company’s website design. Your prospects are therefore more likely to stay on your page and interact with your business if the design is appropriate. What many businesses also forget or neglect is the mobile versions of their sites. As of 2021, 64% of internet searches were carried out on mobile devices. This means that 64% of users landing on your page are on their mobile phone or tablet. If you have failed to design your web pages accordingly, you could be losing the majority of your prospects. Many website builders also require both desktop and mobile versions of your site to be edited separately. A lot of the structure on desktop does not carry over or translate well enough on mobile versions of your site. It is crucial that you dedicate time to your mobile website. It is a hard task, we know. But it is what we do
OSO Simple web design SEO Services
Here is how OSO Simple can help. Through our experience in working with e-Comm and various other types of web pages, we can create a structure that makes sense to Google and to customers. We know how to structure websites so your products and services can be found. If you are in need of help with web design, we can look at:
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Website architecture
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Web design & graphic design
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Navigation menus
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Categorisation
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Breadcrumbs
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Internal linking
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UX (user experience)
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Generating Sitemaps
These are our key considerations that can bring great added value to your website. We strongly recommend businesses’ keep these in mind when building their websites. It can be the difference between potential customers choosing you, or a key competitor. Your web pages will also benefit from higher rankings on searches and organic triggers like Sitelinking which can really make an impact on a user finding your site.
Contact us today and we can set up a meeting to see if we are a good fit to work with you.
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