What is technical SEO
Technical SEO is different from on-page and off-page SEO because it explores technical aspects of your website. Search engines like Google will take technical factors into account when “crawling” your website. Crawling simply refers to Google’s bots analyzing your webpages and thus ranking them on various different factors. Search engines will use page load speeds, mobile optimization, website architecture and more to measure technical SEO factors. By having a better technically optimised website, search engines will be able to crawl your website more easily and you will rank higher in search results. Moreover, improving areas of technical SEO also benefits your site visitors. Remember, Google and other search engines have users at the top of their mind. Websites that have a good user experience and clear website structures are good for search engines and good for users. At OSO we believe that a website is never 100% finished and they are always evolving. Let us help you evolve.
How does technical SEO help my business?
As mentioned before, technical SEO benefits website visitors because they get a refined, optimised and user friendly experience when landing on your pages. Consider this; the average bounce rate for webpages is between 41-55%. That means potentially 41-55% of your prospects are trying to view your website but bouncing off right away. Do you know why? This is an aspect all websites suffer from. You could have the best copy and website content on Google, but if search engines cannot crawl your site or find it difficult to index you, you will not be ranked well in searches. Some companies do not need help with copy or on-page SEO, but lack resources or knowledge on technical SEO. OSO Simple can fill that knowledge gap and put your website in the best position to be crawled by Google. Of course, both on-page and technical SEO go hand in hand, so if you are on a website building journey, you should take both into consideration. Continue reading to see which aspect of technical SEO we can help with and you may also get an idea of what you should focus on.
OSO Simple technical SEO Services
What can OSO help with? You may be looking for on-page SEO as well as technical SEO. Or you may have all the content you need but want help with the technical side of your site. Either way, we can create a bespoke business SEO package to suit your needs. Here are some of the technical factors we look at:
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Load times
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Link building
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Mobile optimisation
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User experience (UX)
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Website structure
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Dead/ zombie pages
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Orphan pages
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Broken links
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Duplicate content
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Hreflang tags
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URL structure
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301 and 401 errors
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Sitemaps
These are the main aspects that we will look at when analyzing your website, but if you have specific requests we can customize the strategy to suit your needs. Technical SEO is just as time consuming as any on-page SEO solution, but there are some basic aspects that you may have missed which we can identify. We can get you some quick wins and in time, rank your pages high on search pages.
Free site audit
Unsure we can help? Why not request a free website audit. We will give you some insights into your technical SEO, some suggested improvements and UX pointers absolutely free. If you see the value in our work, we can work on a tailored package for your business. Or, contact us to today directly to get started on your SEO strategy
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