What is Amazon Ads?
AMS or Amazon Marketing Service is the marketing platform which provides management and implantation of paid ads on Amazon. Whenever you see sponsored ads on Amazon while browsing for products, this is Amazon AMS. AMS is a pay-per-click based ad service that allows you to choose from a variety of paid ad types to increase sales and visibility of your listings. AMS can be a minefield if you do not understand the concept or how to appropriately manage your portfolio. Setting daily budgets, adjusting bids on keywords and testing strategies are all important aspects that come into managing paid ads on Amazon. If you need a reliable and knowledgeable agency to manage your AMS, look no further than OSO. We have proven experience managing profitable AMS portfolios from Tech to FMCG products. Our in house expert has Amazon ads certification along with over 2 years experience managing internal and external AMS accounts.
How does Amazon advertising help?
It is no secret that e-Commerce has grown exponentially in the past 5 years. Amazon is almost synonymous with e-Commerce, 44% of product searches originate on online marketplaces, not search engines. In addition, around 88% of brands on Amazon used Amazon advertising for their products (2020). What this shows is that a very high number of consumers are likely to go to Amazon first before Google and that an unprecedented number of companies are already advertising to them on the platform. If you want your listings to stand out and target the right customers, you need the right expertise and strategies to push your budget as far as possible. Utilising Amazon advertising will be the difference in boosting your seller or vendor business further. If you want to use our expertise, contact us today.
OSO Simple Certified AMS Service
OSO is an Amazon Ads partner and our PPC managers are all certified and experienced in running AMS campaigns. We can build, scale and optimise Amazon PPC campaigns, utilising all available tools AMS has to offer. Creating high impact, profitable portfolios for seller and vendor accounts. Our AMS management service includes:
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Strategy planning
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Set up of Amazon Ad campaigns
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Continued campaign optimisation and management
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Budget and bid range management
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Recommendations for optimising other areas of your account
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Reporting on performance
We can leverage various targeting strategies and ad types to accomplish your goals. Amazon Ads can be utilised to protect your branded keywords in search, take share from competitors, break into a category or increase brand awareness. We can take your Amazon account to the next level and boost sales through the power of AMS.
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